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The inspiration came from the 2019 San Francisco Design Week. This photo was taken during the Core77 Design Award Celebration, and the guy in the middle of the photo is me. During networking, I realized that people are tending to recognize and memorize me from my ponytail. Therefore, I came up with this personal project, to design a direct, and yet playful visual icon that represents myself.



Graphic design




The visual representation should be generic, minimal, which could be easily applied to any future CMFs. And at the same time, this gesture should also match my style approach as well.


I believe that a premium feeling material can substantially elevate the value of a business card and impress people if even the layout is simple and clean. I spent more time sourcing and picking the paper than design.